Support the execution of integrated cross-channel digital activations by managing content inputs across ecommerce and digital channels.
Ensure digital content is correctly mapped to campaign objectives, audiences, and channel requirements.
Monitor and analyze content performance across digital channels, identifying trends, opportunities, and areas for optimization.
Act as a day-to-day partner to Digital Campaign Managers, ensuring content execution aligns with integrated digital activation plans.
Maintain content documentation, campaign asset inventories, and performance summaries for digital campaigns.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
2–5 years of experience in digital marketing, content analysis, campaign support, or related roles.
Hands-on experience supporting integrated digital campaigns across multiple channels.
Working knowledge of ecommerce platforms (including staging environments), CMS tools and digital marketing channels (email, onsite, paid media, SEO/SEM, social).
Experience analyzing digital content performance and translating insights into recommendations.
Strong organizational skills with the ability to manage multiple priorities simultaneously.