Lead performance analytics for integrated digital campaigns across onsite, email, paid media, SEO/SEM, display, social, and emerging channels.
Connect data analyses and digital performance insights to customer journey behaviors, conversion metrics, ecommerce outcomes, and revenue impact.
Build and evolve performance measurement, dashboards, and KPIs for digital campaign activations that support campaign performance objectives.
Conduct advanced analytics (e.g., segmentation, attribution insights, funnel analysis, forecasting, trend analysis) to guide future campaign strategy.
Translate analytical findings into clear, actionable recommendations that influence cross-channel digital campaign roadmap and activation decisions.
Partner with channel leads and the Integrated Digital Campaign Manager to develop experiment designs (A/B tests, multivariate testing) and learning agendas for digital activations.
Analyze cross channel campaign performance and ecommerce activation results to uncover insights that improve business impact.
Support continuous improvement of performance measurement frameworks, scorecards, and post campaign reporting.
Partner closely with Digital/Ecommerce, Brand, Merchandising, Product, Sales, and other cross functional partners to build effective digital campaign performance insights and hypotheses.

Bachelor’s degree in Business, Statistics, Analytics, Computer Science, or a related field
2-5 years of relevant professional experience in ecommerce analytics, digital analytics, business analytics or a similar data-driven role.
Proven ability to manage complex business analytics projects with multiple stakeholders and tight timelines.
Track record of partnering and iterating with business stakeholders to plan, build and manage analytics projects, and develop hypothesis, analyses and insights.
Hands on experience with analytics and visualization tools such as SQL, Tableau, PowerBI, Alteryx, or similar.
Experience in ecommerce, B2B, marketplace, or large-scale enterprise environments.
Demonstrated experience analyzing digital campaigns across multiple channels.
Familiarity with digital analytics platforms (e.g., GA4, Tealium, Adobe).

Integrated Digital Performance Analyst

Key skills