Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth
Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers
Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting
Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability
Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar
Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency

10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies
Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue
Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey
Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics
Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up
Demonstrated success managing and consolidating external partners across PR, creative, and digital
Excellent communicator and team builder who thrives in early-stage, high-visibility environments

VP, Marketing

Key skills