Own a core lifecycle phase end-to-end (post-acquisition onboarding, conversion, engagement, renewal, or win-back), with accountability for user outcomes and business impact.
Define lifecycle strategy and hypotheses by identifying target user behaviors, prioritizing initiatives, and setting success metrics tied to funnel and cohort performance.
Design, sequence, and lead experimentation across automation, segmentation, messaging, timing, and triggers, and make clear decisions on what to scale, iterate, or stop.
Translate lifecycle data into decisions, diagnosing drop-offs, engagement decay, or churn patterns and adjusting strategy based on evidence rather than intuition.
Set execution standards and guide specialists, reviewing work, unblocking delivery, mentoring execution talent, and ensuring learnings compound across the team.

3-5 years of experience in lifecycle, CRM, or growth marketing, with direct ownership of meaningful user outcomes in subscription or usage-based products.
Hands-on experience with lifecycle platforms such as Klaviyo, Braze, MoEngage, or similar, with strong understanding of automation logic, segmentation, and experimentation.
Strong analytical capability, comfortable working with funnel analysis, cohort behavior, and experiment results; ability to query or reason directly with data (e.g. SQL) is a plus.
Experience operating in global or multi-market environments, balancing global consistency with regional nuance without fragmenting strategy or ownership.
Clear, decisive communicator with an ownership mindset, able to make trade-offs, challenge assumptions constructively, and be accountable for outcomes rather than activity.

Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success.
High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity.
Comprehensive Health & Retirement Benefits Top-tier medical, dental, and vision insurance for employees and dependents, supported by a generous employer subsidy, plus a 401(k) retirement plan with company matching for full-time employees.
Time Off & Workplace Benefits Unlimited PTO, plus 13 paid holidays, 12 weeks of fully paid parental leave for all parents, a hybrid work model with a minimum of three in-office days per week, and access to high-quality office snacks, drinks, and equipment.
Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.
Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires.
Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.

Senior User Communications Specialist

Key skills