Social Media Manager

Role Overview

• Define and own our B2B social strategy with LinkedIn as our cornerstone platform for thought leadership and business engagement.
• Set the standard for social-first storytelling that translates company strategy, product evolution, and industry perspectives into compelling, platform-native content that drives awareness, engagement, and business results.
• Lead executive social presence and thought leadership, serving as a strategic advisor and ghostwriters for leaders while shaping employer brand storytelling and external community engagement.
• Own social media management platforms including Yext/Hearsay.
• Establish platform governance, best practices, and clear roadmaps for content distribution, employee advocacy, and social selling programs.
• Oversee end-to-end campaign execution from strategy and content creation to publishing and community management.
• Build a test-and-learn culture where experimentation is documented and used to improve outcomes.
• Partner closely with cross-functional teams including Brand, Content, Communications, Product, Analytics, and Paid Media to amplify programs and maximize impact.
• Define success metrics and KPIs beyond engagement including share of voice, narrative impact, sustained visibility, and business contribution.
• Own performance reporting and use insights to guide experimentation and optimization.
• Oversee paid social media strategy and work with agency partners to ensure alignment with organic initiatives.
• Translate business objectives into effective paid campaigns, provide strategic direction, and evaluate agency performance to maximize ROI.

Requirements

• B2B social media management experience at scale (brand or agency), with proven track record building programs that drive discovery, engagement, and cultural relevance
• Deep, hands-on expertise with LinkedIn, YouTube, Meta, and TikTok, with particular strength on LinkedIn for B2B engagement and thought leadership
• Hands-on experience with Hootsuite Amplify and Yext/Hearsay for social media management, employee advocacy, and social selling programs
• Strong cross-functional collaboration skills working with Brand, Content, Communications, Product, Analytics, and Paid Media teams
• Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation
• Proven senior-level ownership and execution —able to drive work end to end with minimal oversight
• Strong creative and editorial judgment with performance mindset, translating insights and trends into platform-native storytelling
• Exceptional written communication skills, including social copy, strategic narratives, executive ghostwriting, and executive-ready documentation
• Data-driven mindset with experience defining success beyond vanity metrics, analyzing performance, and reporting on ROI
• Comfort with modern tools including AI-powered tools for planning, drafting, analysis, and optimization.
• Experience with paid social media strategy and agency management, including setting strategic direction, providing briefs, evaluating performance, and optimizing budget allocation.

Benefits

• A comprehensive Total Rewards Program including bonuses and flexible benefits, and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.