Own and drive advertising strategy across Search and DSP for larger or more complex client accounts
Lead strategic planning sessions including annual planning, seasonal strategies, and budget allocation recommendations
Build and present quarterly business reviews with executive-level storytelling and clear strategic roadmaps
Manage and develop leads and specialists, coaching them on execution quality and strategic thinking
Navigate difficult client conversations with composure: performance declines, budget cuts, strategic pivots, competitive threats
Proactively identify account growth opportunities
new ad types, audience strategies, category expansion, incrementality testing
Collaborate with cross-functional teams (Client Team, Digital, Creative) to ensure unified account strategy and a connected consumer journey
Manage budget pacing and performance across funnel segments, product groupings, and campaign types, optimizing allocation to deliver against client KPIs
Monitor the competitive landscape and digital shelf, identifying emerging threats and understanding where each account sits within its category
Contribute to division-wide best practices and playbook development based on learnings from your accounts
Champion adoption of new tools, platforms, and workflows
providing feedback on strategic value and team usability

3-5 years of Amazon Ads, retail media, or digital advertising experience, ideally in an agency environment
Demonstrated ability to manage multi-account portfolios and deliver consistent, measurable results
Proficiency with Amazon Search bidding strategies, audience targeting, and campaign architecture
Strong analytical mindset with comfort interpreting performance data, AMC reporting, and attribution models
Client-facing communication skills: ability to lead QBRs, present to marketing directors and VPs, and manage expectations
Experience mentoring or coaching junior team members
Expert proficiency in Excel and PowerPoint for reporting, analysis, and client presentations
Strategic thinking: ability to connect campaign-level decisions to business-level outcomes
Adaptability and eagerness to adopt new platforms, tools, and workflow technologies as they evolve
Familiarity with retail media ad tech platforms (e.g., Skai, Pacvue) and ability to leverage them for campaign management, reporting, and optimization.

Retail Media Manager

Key skills