Key skills
AnalyticsPerformance Optimization
About this role
Role Overview
- Lead creative strategy across large-scale Meta ad accounts
- Develop structured testing roadmaps tied directly to CPA, MER, ROAS, and LTV
- Collaborate with media buying to optimize creative for performance at scale
- Understand bid strategies, scaling frameworks, and account structure
Scaling & TAM Expansion
- Develop creative angles that expand Total Addressable Market
- Identify new customer personas and messaging frameworks
- Build creative that breaks through fatigue and sustains long-term scale
- Unlock new audience segments without sacrificing efficiency
Performance Optimization
- Drive measurable CPA improvements through strategic iteration
- Analyze creative-level data (hook rate, hold rate, thumbstop rate, CTR, CVR)
- Continuously refine messaging, positioning, and offer framing
- Turn performance insights into repeatable creative systems
Big Ideas at Scale
- Lead large-scale campaign concepts that drive step-change growth
- Translate brand positioning into performance-driven concepts
- Balance bold creative ideas with direct-response fundamentals
- Build frameworks that can scale into hundreds or thousands of variations
Requirements
- Direct Meta creative strategy experience for 9-figure CPG brands
- Experience operating inside large accounts with high monthly spend
- Proven track record of materially improving CPA and driving revenue growth
- Experience expanding TAM through creative innovation
- Deep understanding of performance marketing metrics and creative analytics
Ideal Candidate
- Performance-obsessed but brand-aware
- Comfortable operating in fast-scaling, high-budget environments
- Strategic thinker with executional depth
- Has led creative initiatives that significantly scaled revenue
Benefits
- Anual Salary 180000 USD
- Ability to work remotely.