Lifecycle Marketing Specialist

Role Overview

• Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze, including email, SMS, push, and in-app messaging, ensuring accuracy, scalability, and strong performance across both Marketing and Servicing programs.
• Partner in the design and evolution of lifecycle campaign strategy, contributing ideas and recommendations that drive activation, engagement, retention, and ongoing card usage.
• Translate lifecycle strategies and business objectives into executable campaigns by leveraging segmentation, personalization (Liquid), and dynamic messaging within Braze.
• Develop and execute structured A/B and multivariate testing strategies to continuously improve campaign performance and uncover actionable insights.
• Collaborate cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams to align on priorities, ensure seamless execution, and deliver a cohesive customer experience.
• Support both Marketing and Servicing initiatives, including onboarding, activation, retention, re-engagement, and account-related communications across the customer lifecycle.
• Analyze campaign performance and customer behavior to identify optimization opportunities, prioritize enhancements, and inform future strategy and experimentation roadmaps.
• Contribute to the integration of digital lifecycle campaigns with Direct Mail efforts, helping create coordinated, omnichannel customer journeys that drive measurable business outcomes.
• Ensure all lifecycle campaigns and communications adhere to regulatory and compliance requirements (e.g., TCPA, CAN-SPAM, and internal governance), partnering closely with Legal and Compliance teams to maintain accuracy, consent management, and audit readiness.

Requirements

• 3–5+ years of experience in lifecycle marketing within a B2C environment; experience in financial services, credit cards, fintech, or other regulated industries is a plus.
• Strong hands-on expertise in Braze is required, including building and launching campaigns within Canvas, audience segmentation, Liquid personalization, and end-to-end campaign QA and deployment.
• Proven ability to independently execute multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging, with a strong understanding of cross-channel customer journey orchestration.
• Experience contributing to lifecycle campaign strategy and ideation, with the ability to translate business goals into executable campaigns, tests, and optimizations.
• Strong analytical mindset with experience evaluating campaign performance, interpreting results, and identifying opportunities to improve engagement, conversion, and retention.
• Experience designing and executing A/B and multivariate tests, with the ability to derive insights and apply learnings to future campaigns.
• Working knowledge of email development fundamentals and how dynamic content and personalization impact performance.
• Experience operating in regulated marketing environments, with familiarity around TCPA, CAN-SPAM, consent management, and customer communication requirements.
• High attention to detail and operational rigor, with a strong focus on campaign QA, accuracy, and execution quality.
• Ability to work cross-functionally with Marketing, Analytics, Product, Compliance, and Servicing teams to deliver cohesive lifecycle programs.

Benefits

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community