Digital Marketing Director

Role Overview

• Lead the strategic direction and evolution of MorganMyers’ digital marketing capabilities across paid media, social, influencer marketing, analytics, web, SEO/GEO, and emerging platforms.
• Serve as a senior strategic partner to clients, helping translate business goals into integrated digital marketing strategies that drive measurable results.
• Oversee the development, execution, optimization, and reporting of complex, multi-channel digital programs across client portfolios.
• Guide and mentor Digital Marketing Managers, Supervisors, and Specialists, fostering professional growth, accountability, and high performance.
• Establish and refine digital best practices, frameworks, and standards to ensure consistency, quality, and scalability across teams.
• Champion the application of Generative Engine Optimization (GEO) principles across client strategies, ensuring visibility and performance in AI-driven search and discovery environments.
• Lead and promote the adoption of AI-powered tools and technologies to improve operational efficiency, enhance strategic insights, and elevate client deliverables—ensuring responsible use aligned with agency standards.
• Partner with sector and pod leads to scope digital engagements, support new business efforts, and contribute to strategic proposals and pitches.
• Oversee digital performance measurement frameworks, ensuring insights are actionable and tied to client KPIs and ROI.
• Identify opportunities to expand digital services and capabilities that drive agency growth and client value.
• Stay ahead of digital, media, technology, and industry trends, translating insights into forward-looking recommendations for clients and internal teams.
• Collaborate cross-functionally with creative, analytics, PR, and account teams to deliver fully integrated marketing solutions.
• Support resource planning, workload management, and operational efficiency within the digital team.

Requirements

• Bachelor’s degree in marketing, communications, or a related field required
• 10+ years of progressive digital marketing experience, preferably within an agency environment.
• Proven leadership experience managing and developing high-performing digital teams.
• Deep expertise across digital marketing channels including paid media, social, influencer, web, analytics, SEO, and emerging technologies.
• Strong understanding of Generative Engine Optimization (GEO) and AI-driven marketing strategies.
• Demonstrated success leading AI adoption to improve marketing effectiveness and operational efficiency.
• Experience partnering directly with senior client stakeholders and influencing strategic decision-making.
• Strong analytical skills with the ability to translate performance data into strategic recommendations.
• Excellent communication, presentation, and storytelling skills.
• Strategic thinker with a growth mindset and the ability to balance vision with execution.
• Highly organized with strong judgment and the ability to manage complexity and ambiguity.
• Collaborative, inclusive leader who builds trust and accountability across teams.