Work closely with internal sales team on client digital promotions strategies, ongoing contract management, contract renewal and expansion opportunities
Develop recommendations and execute promotional programs that align with overall client KPIs and/or individual campaign goals must be able to articulate and defend strategy
Create compelling client-ready assets to motivate and inspire stakeholders, focusing on the clear and concise communication of data-driven recommendations
Establish and develop trusted, long term relationships with assigned client(s)
Develop holistic view of clients’ business including in-depth knowledge of marketing plans, objectives, strategies, and challenges
Manage internal and external communications, garnering support and getting appropriate buy-in across teams
Work with multiple departments at Inmar and the client (e.g., Sales, Operations, IT, Promotion Analytics, Marketing, Reporting, Agencies, etc.) to execute digital campaigns, understand trends of the business, identify and seize new opportunities to grow revenue, and resolve any potential issues
Develop and monitor campaign metrics to support efficient assessment and optimization of digital promotions, making informed and timely recommendations to enhance performance against client KPIs
Deliver post-event analysis with holistic campaign recap and actionable insights and recommendations for future programs and opportunities
Maintain expertise on industry trends, technology, best practices, and regulations of relevance to digital promotions
Obtain “expert” level understanding of Inmar’s solutions, while thoroughly understanding clients’ strategic goals and objectives translate how Inmar’s solutions align with those objectives
Ensure the client understands the value of the services available and being received to ensure renewals with increased value to the company
Maintain and utilize current sales materials, as well as ongoing updates to products, tactics, features, etc.
Manage status tracking of estimates/proposals, currently live offers, purchase order and billing information, and reporting
In consultation with sales, ensure accuracy of Salesforce.com entries/opportunities
In collaboration with cross-functional teams, support development and refinement of product and sales materials (i.e. case studies)
Requirements
Bachelors in business, marketing, communications or a related field required
5-8 years of related experience, including responsibility for account management; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed for this position required
Experience in data-driven strategic planning and data sources and visualization tools
Experience with position marketing or digital media, preferred
Experience with CPG manufacturers or Retailers, a plus
Demonstrated experience in expanding business relationships in a highly competitive environment; ability to sell across products and a variety of different solutions; ability to discern the solution that is best for the customer and the value range they are willing to pay
Proficient with Salesforce.com
Proficient with Google Suite and Microsoft Suite producing professional business correspondence, proposals and reports
Ability to prioritize and manage multiple tasks requiring follow-up and meeting deadline(s); must thrive in a fast-paced, dynamic atmosphere.
Tech Stack
SFDC
Benefits
Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
Flexible time off and 11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning