Key skills
Communication
About this role
Role Overview
- Write and revise direct mail and email appeals, SMS appeals, landing pages, acknowledgment letters, and other fundraising copy crafted to meet donor engagement and campaign objectives
- Proofread and fact-check copy to ensure accuracy, clarity, and consistency with PETA’s brand and style guidelines
- Monitor PETA entities websites and fundraising appeals, and proactively suggest and develop new advocacy copy
- Collaborate with fundraising, digital, and international teams to support campaigns and coordinate messaging across channels
- Create new and revised advocacy copy to respond to members and prospects who contact PETA or its international entities
- Learn, understand, and apply fundraising best practices to drive engagement and support campaign goals
- Perform any other duties assigned by the supervisor
Requirements
- Degree in a related field or equivalent experience
- Minimum of one year of professional writing experience, which may include writing for newspapers, magazines, or other publications
- Experience writing email and web communications (enews, blogs, etc.)
- Experience with fundraising appeals, acknowledgments, and scripts desired
- Persuasive and explanatory written communication skills
- Thorough knowledge of animal liberation issues and campaigns of PETA and its international entities
- Proven ability to meet deadlines while under pressure
- Excellent organizational skills and meticulous attention to detail
- Proven ability to deal with a variety of people in a professional manner
- Demonstrated ability to take initiative and follow through
- Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
- Professional appearance and adherence to a healthy vegan lifestyle
- Commitment to the objectives of the organization