Key skills
Analytics
About this role
Role Overview
- Implement strategies that will drive increased cardholder activation and engagement for Virgin Red Rewards Mastercard and Sun Country Visa Signature Card
- Oversee existing cardholder lifecycle campaigns and manage complex marketing execution
- Collaborate with analytics, finance, legal and performance marketing teams to manage campaign designs
- Lead critical growth initiatives like retention and best customer efforts
Requirements
- Bachelor's degree or in lieu of degree, high school diploma/GED and 9+ years of Digital and Lifecycle Marketing
- 5+ years of experience in digital platform management and/or marketing, with a combination of web, email, mobile experience
- 3+ years of analytics experience with competencies in analytic tools, dashboards and tracking
- Ability to travel as needed (~20%)
- Ability and flexibility to travel for business as required
Benefits
- Flexibility to work from home
- Health insurance
- Retirement plans based on company performance
- Professional development opportunities