Configure and implement automated journeys in Marketing Cloud for appointment, exam and procedure confirmations via digital channels (WhatsApp, Email, SMS)
Develop intelligent segmentations based on patient profile, care history and behavioral data
Implement lead acquisition, awareness and retention campaigns
Configure integrations between Marketing Cloud and Service Cloud/Health Cloud/Data Cloud
Implement NPS and post-care feedback journeys
Develop personalized communication templates in compliance with LGPD (Brazilian General Data Protection Law)
Create and monitor campaign performance dashboards (ROI, conversion, CAC)

3+ years of experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, CloudPages)
Experience with AMPscript and/or SSJS
Knowledge of Marketing Cloud integration with Sales/Service Cloud and Data Cloud
Experience with Marketing Cloud APIs and connector configuration
Marketing Cloud Email Specialist or Marketing Cloud Administrator certification (preferred)
Experience in the healthcare sector is a plus
Intermediate English

Health and dental insurance
Meal and food allowance
Childcare assistance
Extended parental leave
Partnerships with gyms and health and wellness professionals through Wellhub (Gympass) and TotalPass
Profit Sharing (PLR)
Life insurance
Continuous learning platform (CI&T University)
Discount club
Free online platform dedicated to physical and mental health and wellbeing
Pregnancy and responsible parenthood course
Partnerships with online course platforms
Language learning platform
And many others

Salesforce Developer – Marketing Cloud

Key skills