Planning, executing and optimizing social media campaigns across multiple projects/brands
Setting up and managing paid social campaigns (e.g., Meta, LinkedIn — depending on the target audience)
Creating briefs for creatives (video/design/copy) and managing the editorial calendar
Running A/B tests for creatives, hooks, audiences and landing pages/lead forms
Funnel thinking: Social → Landing page/Lead form → Qualified lead
Tracking & reporting (UTMs, dashboards) including weekly performance updates and learnings
Close coordination with Content/SEO/Design/Sales and prioritization across multiple projects
Monitoring trends and platform updates and deriving concrete action points

Proven experience in social media management with a performance focus (lead generation)
Confident use of ad managers (Meta/LinkedIn or similar) and KPI-driven optimization
Strong understanding of KPIs such as CPL, CTR, CPC, conversion rate and ROAS/CPA (where relevant)
Experience with tracking fundamentals (UTM, pixel/conversion events — in collaboration with Tech/Analytics)
Strong copywriting and communication skills in German (excellent command of the language)
Structured way of working, project management skills and the ability to coordinate multiple stakeholders
Bonus: Experience in healthcare/beauty/medical tourism or other sensitive/regulated topics (advertising guidelines)

Flexible working hours and clear, measurable goals
Significant scope to shape our campaigns — you’ll help build our campaign structure
Short decision-making paths and direct collaboration with the team
Modern tools and a data-driven working approach

Social Media Manager – Part-time

Key skills