Digital Strategy Analyst – Market Access

Role Overview

• Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches (microsite, email, paid media, and internal platforms)
• Partner with PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements
• Manage the Market Access external website, including sign-up workflows, domain blacklisting, approval of new members, and database oversight
• With support from the PAR lead, maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross-functional teams
• Build brand awareness across digital channels targeted to the payer community
• Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO)
• Evaluate opportunities for paid digital advertising within social media and payer-specific channels
• Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience
• Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
• Attend relevant conferences to strengthen clinical acumen
• Define and track digital KPIs in partnership with payer marketing leadership
• Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns
• Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices
• Assist in managing vendor relationships as needed
• Conduct market research with the payer community to test messaging and creative assets

Requirements

• Bachelor’s Degree in a related field with 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
• Possess strong analytical, creative, and communication skills with an expertise in digital tools such as Google Analytics
• Good project planning and organizational skills, with a high level of attention to detail
• Possess a strategic, creative, and innovative skillset with the ability to multitask in a dynamic, fast-paced matrix team environment
• Strong written and verbal communication skills
• Ability to perform successfully in a hybrid working environment
• Demonstrated ability and success working with cross-functional teams
• In-depth understanding of the US healthcare market
• Ability to manage multiple projects from conception to completion
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Ability to travel up to 10%

Benefits

• medical / dental / vision / prescription coverage
• employee wellness resources
• savings plans (401k and ESPP)
• paid time off & paid parental leave benefits
• disability benefits