Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches (microsite, email, paid media, and internal platforms)
Partner with PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements
Manage the Market Access external website, including sign-up workflows, domain blacklisting, approval of new members, and database oversight
With support from the PAR lead, maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross-functional teams
Build brand awareness across digital channels targeted to the payer community
Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO)
Evaluate opportunities for paid digital advertising within social media and payer-specific channels
Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience
Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
Attend relevant conferences to strengthen clinical acumen
Define and track digital KPIs in partnership with payer marketing leadership
Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns
Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices
Assist in managing vendor relationships as needed
Conduct market research with the payer community to test messaging and creative assets
Requirements
Bachelor’s Degree in a related field with 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
Possess strong analytical, creative, and communication skills with an expertise in digital tools such as Google Analytics
Good project planning and organizational skills, with a high level of attention to detail
Possess a strategic, creative, and innovative skillset with the ability to multitask in a dynamic, fast-paced matrix team environment
Strong written and verbal communication skills
Ability to perform successfully in a hybrid working environment
Demonstrated ability and success working with cross-functional teams
In-depth understanding of the US healthcare market
Ability to manage multiple projects from conception to completion
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)