National Key Account Manager, FMCG

Role Overview

• Own and grow Fler’s key accounts in Italy, managing commercial performance, relationship with buyers and long-term partnership development.
• You will lead negotiations, define annual agreements and drive joint business planning processes aligned with revenue, margin and visibility objectives.
• Drive strategic expansion within existing accounts, identifying opportunities for assortment growth, improved shelf positioning, secondary placements and increased promotional exposure, while ensuring profitability and brand consistency.
• Identify and onboard new retail partners, developing compelling commercial proposals tailored to specialty, pharmacy/drugstore and perfumery channels.
• You will manage the onboarding process end-to-end, from negotiation to operational setup.
• Define and execute trade marketing strategies per account, including promotional calendars, visibility plans and in-store activation programs.
• Oversee in-store performance, coordinating materials, displays and promotional animations.
• Through regular store visits, you will monitor merchandising compliance, collect qualitative feedback and ensure strong brand representation at shelf.
• Own performance monitoring and forecasting, analyzing sell-in and sell-out data, stock levels, rotation and promotional uplift.
• You will translate numbers into insights, preparing structured monthly reports and forecasts while proactively identifying risks and growth opportunities.
• Manage trade investments with an ROI-driven mindset, ensuring promotional activities and trade spend generate measurable impact and contribute to sustainable account growth.
• Lead and coordinate field sales team, ensuring alignment on commercial priorities, in-store execution standards and performance targets across territories.

Requirements

• 2+ years of working experience in Key Account Management, Sales or Trade Marketing within FMCG, beauty or personal care
• Preferred experience managing national accounts in specialty, drugstore/pharmacy or perfumery channels
• Solid understanding of retail calendars, promotional mechanics and trade marketing levers
• Strong negotiation and interpersonal skills, with the ability to craft compelling pitches and analyze sales data effectively
• Structured, hands-on mindset with the ability to combine strategy and execution
• Clear and effective communication skills: you mean what you say and say what you mean
• A hands-on self-starter who is comfortable with fast turnarounds and tight timelines
• A proactive and collaborative approach – you love working with people and people love working with you
• An advocate and ambassador for Fler’s core values
• Fluent Italian and English writing and speaking skills

Benefits

• Smart-working
• 2/3 giorni a settimana in ufficio a Milano