Own pipeline generation and acquisition performance across paid and organic channels
Scale demand generation efficiently, increasing qualified pipeline while improving CAC and payback
Own full-funnel performance (traffic → intent → pipeline → revenue) and systematically reduce leakage
Establish clear targets and accountability for traffic, conversion rates, CAC, and payback
Optimize trial vs. demo routing and improve activation and conversion in partnership with Sales and Product
Partner closely with Sales to improve pipeline quality, qualification, and forecasting accuracy
Lead and develop the marketing function (demand generation, content, design, brand, PR), aligning all teams around growth outcomes
Own and allocate the growth budget, making disciplined, ROI-driven investment decisions across channels
Build a structured experimentation engine to increase testing velocity and drive measurable performance gains
Leverage AI and automation to increase marketing efficiency, output, and decision speed

Senior B2B SaaS marketing/growth leadership (around 10+ years)
Scaling pipeline in sales-assisted go-to-market motions
Paid acquisition and performance marketing
Funnel metrics, attribution, and unit economics
Leading and developing multi-disciplinary marketing teams (e.g., content, brand, design)
Staying hands-on in execution while building team capability and systems
Working effectively across functions, locations, and time zones
building strong alignment and momentum without relying on co-location
Operating in an AI-augmented era: using AI to increase experimentation velocity, deepen insights, and scale high-quality execution
Willingness to travel occasionally to Tallinn and Toronto, Canada

Market-aligned compensation package (base salary + bonus), aligned to role scope and impact
Employee Stock Option Program, so you share in the value you help build
Time off that’s genuinely encouraged: statutory annual leave aligned with local requirements, with a global minimum of 4 weeks, 3 paid health days annually, and your birthday off
because it should actually feel like a day off.
Fully paid 1-month sabbatical + 1000 EUR travel budget after every four years at Katana
time to reset, explore, or focus on personal growth
Home office stipend to help you create a setup that works for you
Health & wellness stipend
Modern tools and tech, including AI-enabled tools that help you work smarter and stay focused on high-impact work

Head of Growth

Key skills