Marketing Operations Manager

Role Overview

• Own the end-to-end strategy, governance, and execution of prospect data and list management across Sales and Marketing.
• Ensure that all GTM motions are supported by accurate, enriched, well-governed, and actionable account and contact data.
• Report directly to the VP of Demand Gen and partner closely with Marketing, RevOps, Sales Operations, Master Data Management, Product, and Analytics teams to improve targeting, personalization, pipeline efficiency, and ROI visibility.
• Lead the List Management Program across all GTM motions (Acquisition, Expansion, Competitive Displacement).
• Define and document standardized processes for list sourcing, intake, enrichment, hygiene, segmentation, and retirement.
• Serve as the single accountable owner for prospect list quality, governance, and performance measurement.
• Define data requirements to support ICP-based targeting for MSP and Mid-Market Enterprise (IIT) segments.
• Own external list purchase strategy, intake workflows, normalization, tagging, and ROI tracking.
• Establish ongoing account and contact data hygiene processes, including invalid record removal and duplicate remediation.
• Partner with Master Data Management Team to define ownership, SLAs, and escalation paths for data quality issues.
• Centralize and operationalize first-party & third-party data sources in partnership with RevOps.
• Define segmentation and enrichment standards to ensure lists are activation-ready before entering campaigns or sequences.
• Partner with Analytics to define success metrics and reporting for list quality, pipeline contribution, and ROI.
• Establish feedback loops with Sales and SDR teams to continuously improve ICP accuracy and data effectiveness.
• Identify and implement automation and AI use cases that improve data quality, scalability, and operational efficiency.

Requirements

• B2B SaaS Experience preferred.
• Ability to manage large projects and processes independently with limited supervision
• Recognized subject matter expert of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business/partner requirement
• Strong understanding of GTM data strategy, list management, and CRM governance.
• Proven ability to design and operationalize scalable processes across cross-functional teams.
• Deep experience with Salesforce and marketing automation platforms.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Ability to influence without authority and drive alignment across Marketing, Sales, and Operations.
• Ability to translate complex data and technical concepts to non-technical stakeholders.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.

Benefits

• ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment.