Independently own and lead the full lifecycle of high-impact, strategic projects for the Sales department, from business case development and securing stakeholder buy-in through to execution, change management, and value realization.
Collect, clean, and analyze complex sales datasets to identify performance trends, uncover root causes of sales challenges, and provide actionable recommendations to sales leadership.
Proactively research, identify, and champion opportunities to leverage AI and automation. Develop and implement pilot programs to test the effectiveness of AI-powered tools in improving sales productivity, forecasting accuracy, and lead generation.
Evolve performance measurement by designing and building advanced dashboards and KPIs. Deliver strategic insights and forward-looking analysis to leadership, not just status reports.
Serve as the primary liaison between sales leadership, front-line sales managers, and AMs/BDMs, and our internal technical teams. Translate sales department needs into clear requirements, manage priorities, and facilitate communication to ensure alignment across all projects.
Lead efforts to re-engineer and optimize the sales motion for greater scalability and efficiency. Define and implement best practices and new methodologies across the sales organization.
Provide expert, data-driven insights to support key sales functions, such as strategic business reviews and sales forecasting, including capacity planning and benefits realization tracking.

Strong progressive experience in a role shaping a Sales organization (e.g., sales operations, strategy, business analysis, or consulting).
Strong analytical and problem-solving abilities with mastery of SQL and advanced Excel, with a proven track record of translating complex data into influential business strategy.
Demonstrated experience in independently leading complex, cross-functional projects from conception to completion, delivering measurable business value
Excellent communication, presentation, and stakeholder management skills, with significant experience advising and influencing senior leadership.
A sophisticated understanding of applying Artificial Intelligence and automation to improve sales effectiveness.

Senior Principal, Sales Operations and Transformation

Key skills