About this role
Role Overview
- Focus on researching competitor ads and writing creatives for Facebook and YouTube
- Conduct market research (daily spying) to identify high-performing competitor ads
- Write ad creatives for Facebook and YouTube
- Develop and test multiple headlines for native ads
- Apply persona research findings to create persuasive, targeted copy
- Perform creative modeling, adapting successful ads for new tests
- Begin developing the skill to create creative briefs to guide designers and video editors.
Requirements
- Prior knowledge of direct response copywriting
- Experience in direct response copywriting, with a focus on ad copy (creatives)
- Knowledge of market research and persona development
- Proficiency in tools: Google Docs, Ad Library, spy tools (Deep Tube, CopyCat, Guru Killer), ClickUp.
Benefits
- Bonus
- Flexible hours
- Health and wellness
- PJ contract (contractor)