Marketing Lead

Role Overview

• Collaborates with the distributor in the development of annual Marketing Plans ensuring the plan is relevant to the market’s stage of development and within corporate policy and brand guidelines.
• Translates regional strategy into practical local activation plans for annual and quarterly marketing plans.
• Monitors the progress of agreed marketing plans, covering digital, brand, product, and sales activities.
• Provides direction to and solicits inputs from MD in the alignment of plans and resource allocation.
• In cooperation with Marketing Distributors and internal marketing team, increase end-user brand awareness through specific awareness programs (POP, POS, collateral, digital, etc.) and expand distribution.
• Oversee the implementation of agreed country-specific marketing plans by conducting regular market surveys/visits in partnership with the MD team to ensure execution of plan is on time and in full (OTIF).
• Partner with MD and Regional Manager, Asia in the development of MD and/or customer annual P&L.
• Develop and maintain close working relations with MD’s management, sales and support staff.
• Provide appropriate coaching, training and motivation to enhance the productivity and skills of the MD team.
• Partner with MD to identify and develop customer, channel and geographical growth plans and programs.
• Apply a broad base of product knowledge (features and benefits) to create and deliver solution driven values selling presentations and propositions to the MD.
• Effectively present product knowledge, programs, promotions, sales literature, technical information, company values etc. in a concise, coherent, consultative and convincing manner.
• Identify and coordinate new product introduction from the Company’s portfolio in markets where relevant opportunities exist.
• Monitor and report on marketing performance using qualitative and quantitative data, providing insights on channel performance and providing recommendations for improvement.
• Work closely with Regional Manager, Asia and/or brand/IP enforcement partners in data gathering and resolution of legal and intellectual property (IPR) matters. You will also collaborate closely with internal brand/IP enforcement partners, facilitating data gathering and resolution of legal and intellectual property (IPR) matters.
• Conduct initial due diligence, selecting, and evaluating new country Distributors in accordance with the Asia MD selection process, thereafter providing recommendations to the Regional Manager.

Requirements

• 3-5 years in marketing roles, preferably with agency, CPG, or distributor/channel experience.
• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s/MBA is a plus but not mandatory).
• Current and valid driver’s license and personal vehicle (mileage reimbursement provided)
• Fluency in both written and spoken in English and Indonesian is a must.

Benefits

• Supportive and collaborative work environment
• Career growth opportunities