Full ownership of marketing strategy, budget, org design, and performance outcomes
Authority over positioning, messaging, GTM programs, and marketing investment priorities
Accountability for marketing's contribution to pipeline, revenue growth, and market expansion
Define and evolve the client's GTM marketing strategy to support revenue goals across core and emerging markets
Own account tiering, ICP definition, and orchestration of ABM programs for enterprise accounts
Establish and maintain a high bar for brand consistency, credibility, and quality across all external touchpoints
Design and oversee a scalable demand engine across outbound support, events, paid channels, content, and partnerships
Build a clear operating cadence (planning, metrics, reporting) that creates focus, accountability, and predictability
Lead and develop a senior marketing leadership team across product marketing, demand generation, field/events, content/communications, and marketing operations

12+ years of B2B marketing experience, including senior leadership roles at scaling SaaS companies
Proven success leading enterprise or ABM-driven GTM marketing with direct revenue accountability
Experience launching or expanding into new verticals or markets
Strong positioning and messaging skills for legal and real estate buyers
Demonstrated ability to lead and scale teams, manage budgets, and operate at an executive level
Pragmatic, outcomes-driven operator who can balance strategy with execution

Vice President of Marketing

Key skills