Own pipeline generation across all products, building and operating the growth engine that drives practice acquisition.
Use data to find leverage points and make ROI-informed decisions—optimizing paid channels, converting inbound traffic, launching targeted outbound, and scaling expansion programs.
Analyze channel economics and build forecasting models.
Test new creative in Google Ads, partner with RevOps to optimize automation flows, or work with Sales to build outbound sequences.
Leverage AI tools to move faster and full-stack skills to ship without dependencies.
Measure success in pipeline generated, CAC efficiency, and improved conversion rates.

6-10 years growth marketing or demand generation in B2B SaaS
Hands-on performance marketing expertise (Google Ads, Meta, LinkedIn)
Outbound campaign experience
ABX and signal-based strategy
Strategic thinker with hands-on execution: You can build quarterly growth plans, set targets with Finance, and also optimize ad copy in Google Ads the same week
Strong analytical and forecasting skills: comfortable building models, evaluating channel economics, partnering with Finance/Analytics teams to make ROI-informed decisions
Full-stack operator
build pages, write copy, set up tracking, analyze data
Data fluency
analytics tools, funnel analysis, cohort analysis
CRM and systems thinking
understand lead lifecycle, data flow, attribution
AI-fluent
use Claude, Lovable, automation to accelerate execution
Entrepreneurial
energized by ambiguity and building systems
Early-stage startup experience in scaling Series A through C companies

Growth Marketing Lead

Key skills