Growth Marketing Lead

Osmind is a public benefit corporation advancing psychiatry through technology, services, and real-world evidence to bring innovative mental health treatments to patients in need. The Growth Marketing Lead will own pipeline generation strategy and execution across all products, optimizing daily ad spend and working closely with executive leadership on growth strategy.

Responsibilities:

• Own pipeline generation across all products, building and operating the growth engine that drives practice acquisition
• Use data to find leverage points and make ROI-informed decisions—optimizing paid channels, converting inbound traffic, launching targeted outbound, and scaling expansion programs
• Analyze channel economics and build forecasting models
• Test new creative in Google Ads, partner with RevOps to optimize automation flows, or work with Sales to build outbound sequences
• Leverage AI tools to move faster and your full-stack skills to ship without dependencies
• Own pipeline generation strategy across all products; set quarterly targets and drive execution to meet growth goals
• Partner with Finance and RevOps to build forecasting models, define KPIs, and make ROI-informed investment decisions across channels
• Identify growth leverage points and champion cross-functional improvements with Customers, Product, Sales, and Revenue Operations
• Translate performance data into clear strategic priorities and resource allocation
• Own paid acquisition strategy and execution
• Design and execute structured growth experiments with clear success metrics and ROI frameworks
• Build and optimize landing pages, lifecycle flows, and end-to-end funnels including for the sales-assisted motion
• Build analytics infrastructure and reporting: attribution models, funnel dashboards, conversion tracking
• Test new channels, creative, and tactics to improve CAC and conversion rates; achieve pipeline targets
• Build scalable account-based outbound systems for mid-market practices; define signal-based triggers and account prioritization strategy
• Own account intelligence strategy: leverage AI to enrich target accounts with insights that enable messaging personalization and sales preparation
• Design multi-touch sequences and nurture programs that lead with education, establish trust, and support relationship-based sales cycles
• Continuously improve targeting, messaging, cadences, and engagement timing through experimentation
• Partner with Marketing to leverage CMO and Clinical Advisory Board thought leadership, executive content, and VIP events
• Partner with Sales on handoff processes to convert relationships into pipeline

Requirements:

• 6-10 years growth marketing or demand generation in B2B SaaS
• Hands-on performance marketing expertise (Google Ads, Meta, LinkedIn)
• Outbound campaign experience - ABX and signal-based strategy
• Strategic thinker with hands-on execution: You can build quarterly growth plans, set targets with Finance, and also optimize ad copy in Google Ads the same week
• Strong analytical and forecasting skills: comfortable building models, evaluating channel economics, partnering with Finance/Analytics teams to make ROI-informed decisions
• Full-stack operator - build pages, write copy, set up tracking, analyze data
• Data fluency - analytics tools, funnel analysis, cohort analysis
• CRM and systems thinking - understand lead lifecycle, data flow, attribution
• AI-fluent - use Claude, Lovable, automation to accelerate execution
• Entrepreneurial - energized by ambiguity and building systems
• Early-stage startup experience in scaling Series A through C companies
• PLG or scaled sales experience (self-serve funnels, SMB acquisition)
• B2C, marketplace, or vertical SaaS experience
• Healthcare experience is helpful but not required
• Based in San Francisco and able to go into the office 2 days per week