Influencer Marketing Manager

Role Overview

• Define the overall influencer marketing strategy and build best practices and excellent process across partner identification, campaign execution, and reporting
• Collaborate with internal teams to seamlessly implement a fully integrated strategy
• Lead contracting and deal creation
• Manage agency relationships
• Allocate budgets effectively to support key brand moments and ensure impact to business objectives
• Lead identification and management of Influencer relations
• Partner with the Community manager to ensure integrated thinking and execution across product gifting, celebrity partnerships and brand events.
• Manage 1:1 relationships with key influencers who can work with the brand on a consistent basis to deliver excellent results
• Monitor campaign creative performance and identify winning creative patterns.
• Use learnings from A/B testing, platform insights, and analytics to inform future Influencer briefs and relationships.
• Build and share Influencer performance reports with insights that help improve future campaigns.
• Develop and maintain creative testing frameworks that balance brand storytelling with performance efficiency.
• Lead the cultural strategy process — uncovering audience insights on social platforms to writing sharp, inspiring briefs, and creative hooks to engage social community.
• Analyze platform trends and behaviors, consumer research, platform data, and performance metrics to identify creative opportunities that drive engagement and conversion.
• Observe hooks and other storytelling approaches to inform creative executions
• Translate insights into simple, actionable creative direction.
• Develop clear hypotheses for creative testing and evolve creative frameworks based on learnings.
• Stay attuned to cultural and social trends to ensure Vacation®’s storytelling remains fresh, relevant, and distinctively “leisure-enhancing.”
• Write compelling creative briefs
• Lead creative kick-offs, ensuring alignment on objectives, tone, and performance goals.
• Collaborate with influencers/creators to ensure that ideas are both strategically sound and creatively engaging.
• Guide creator content to be aligned with the brand’s tonal identity.
• Maintain consistent creative quality and strategic rigor across all brand touchpoints.

Requirements

• Bachelors degree in a related field
• 5–10 years of experience in digital/social media, creative strategy, brand planning, or performance creative strategy — ideally in a high-growth CPG, beauty, lifestyle, or DTC brand environment.
• Experience working as a part of a fully remote team
• Proven success developing and executing creative strategies that drive measurable results across paid and organic channels
• Experience working with Motion, Meta Ads Manager, TikTok Ads and Seller center
• Extremely organized and detail oriented in your work
• Assertive in your communication style
• Excited to grow Vacation® into a household name and have fun in the process
• You use sunscreen

Benefits

• Comprehensive Medical, Dental, Vision plans with up to 100% coverage for employees
• 401k with Company Match
• WFH stipend and an annual learning stipend
• 15 Days PTO
• Complimentary Vacation® Products