Senior Product Marketing Manager

CData Software is a company focused on delivering data connectivity solutions for AI and analytics. The Senior Product Marketing Manager will define and drive the go-to-market strategy for CData’s Data Integration Products, working closely with various teams to ensure effective product positioning and market adoption.

Responsibilities:

• Own positioning, messaging, and value proposition for the product across core customer segments and use cases
• Develop and maintain a deep understanding of customers, buying journeys, and technical use cases
• Partner with Product Management to align roadmap, releases, and market needs
• Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation
• Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics
• Translate roadmap updates into external announcements and campaigns
• Partner with Sales to support pipeline generation, deal support, and competitive positioning
• Create and maintain high-impact sales enablement materials
• Enable sales teams to confidently articulate product value, differentiation, and technical advantages
• Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing
• Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness
• Use data and feedback to continuously refine positioning, GTM strategy, and enablement

Requirements:

• 5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products
• 3-5 years of experience in data integration/connectivity
• Proven experience owning positioning, launches, and sales enablement for a technical product
• Strong ability to translate complex technical concepts into clear, compelling customer value
• Excellent written, verbal, and presentation skills
• Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing
• Self-directed, organized, and comfortable operating in a fast-moving environment
• Experience supporting enterprise or mid-market B2B sales is preferred
• Experience working closely with Product Management and Engineering teams is preferred