Own the trade show and events playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, and pipeline.
Run the full show: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment.
Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner and internal creative teams.
Own the narrative: Define the messaging for each event and make sure every touchpoint is consistent with support from PMM and creative experts.
Keep everyone in sync: Partner with Sales, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan.
Make the marketing engine hum: Own pre and post event outreach and collaborate with Sales on SLAs.
Build Yelp’s influencer approach: Recruit a roster of influencers and partners and build a distribution plan targeting Mid-Market and Enterprise decision makers.

8+ years in event marketing; ideally in a B2B SaaS or high-growth environment.
Highly organized, polished, and top tier program management skills when multiple events, shows, and influencer campaigns are happening at once.
Strong messaging, content, and GTM instincts.
Proven experience running trade shows and events end-to-end, from planning to onsite execution.
Operational competence managing multiple vendors, budgets, timelines, shipping, and onsite problem-solving.
Experience with event platforms and tools (lead capture, registration systems, event portals, etc.).
A data-driven approach to pipeline, performance, and ROI.
Willingness to travel for key events (20-30% depending on event calendar).

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Senior Manager, Field Marketing

Key skills