Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
Align with the merchandising team to highlight key product launches and plan around stock levels
Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance
Work with the creative and brand teams to develop beautifully designed and compelling messaging that adds value for the customer
Own the creation and optimization of all campaigns to ensure beautiful, consistent design and on-brand copy that speaks to the quality of our products
Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue
Work with the data science and engineering teams to create personalized messaging for each customer at scale using product recommendation algorithms
Create a library of best-in-class messaging templates through consistent, rigorous testing to improve CTR, Rev per View, and Rev per Message
Develop segmentation strategy and align marketing calendar to reach each segment with highly relevant messaging

5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns.
Experience running email & SMS marketing programs across triggers, blast campaigns, and transactional messaging required
Understanding of creative best practices for email design and copy
Experience working with dynamic HTML email templates
ability to code basic HTML
Understanding of how to architect statistically significant A/B tests
Highly organized and able to drive cross functional alignment through clear and consistent communication
Detail oriented and able to spot even the smallest anomalies or mistakes
Analytical and data driven with demonstrated ability to work with large data sets
Ability to manage competing priorities and requests coming from across the organization while maintaining excellent relationships
Iterable and Looker experience preferred
Deep knowledge of trends in fashion or home goods preferred

Retention Marketing Manager

Key skills