Serve as the key liaison between the global Credit Line and Credit Card product teams and the Colombia GTM team, ensuring local execution aligns with global objectives.
Design and execute GTM strategies to increase credit card activation and usage, particularly by cross-selling to customers acquiring phone finance products.
Drive mutual reinforcement between the Phone Finance and Credit Card businesses, identifying opportunities for bundling, upselling, and joint campaigns.
Maximize the use of our national distribution network to increase credit card issuance and activation.
Manage relationships with existing commercial partners and acquirers related to the credit card business, ensuring alignment and performance.
Track and drive key performance indicators (KPIs) for the credit card product, ensuring achievement of growth, activation, and usage targets in coordination with product and GTM teams.
Develop and manage new and existing alliances to enhance the value proposition of the credit card through exclusive benefits and offers for cardholders.
Lead initiatives to enable and scale the physical distribution of the credit card through our network of allies and retail partners.
Collaborate closely with marketing, operations, risk, compliance, and customer service teams to ensure a smooth end-to-end experience for credit card customers.
Requirements
Bachelor’s degree Marketing, communication, Advertising, Business, Engineering or similar.
Minimum experience of 5+ years of proven results in the credit card or consumer finance industry, preferably with exposure to GTM strategy, product activation, or commercial partnerships, in Fintech,telecom financing, or embedded finance environments.
Proven track record of delivering results in card issuance, usage growth, and partner engagement.
Strong interpersonal and relationship-building skills.
Full professional proficiency in English and Spanish (verbal and written).
Strong project management and data-driven decision-making skills.
Entrepreneurial mindset and ability to operate in a fast-paced, evolving environment.
Benefits
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Life insurance.
Phone finance, Headphone, home office equipment and wellness perks.