Create and execute a strategic marketing plan for the industry in collaboration with our Work Dynamics and Markets Advisory technology industry leadership
Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions
Support key leaders in building their external brand and eminence as industry experts in Technology and Semi Conductor specialties
Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
Monitor market and industry trends that could affect client needs and act as an industry subject matter expert in the technology and semi-conductor specialties
Partner with our Centers of Excellence to execute the marketing plans and strategies
Lead and manage the creation of relevant industry content to support go-to-market activities
Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns
Enhance and measure the effectiveness of our industry .com presence

Bachelor’s degree in marketing, communications, business or related field
9+ years of b-to-b marketing experience; experience in the tech sector a plus.
Proven experience working with multiple marketing and sales functions to deliver superior results
Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful demand creation and lead nurturing programs
Team player with cross-functional project leadership skills, collaboration
Highly motivated individual who thrives in a fast
paced team environment and is readily adaptable to changing market and organizational requirements

Senior Marketing Manager, Technology Industry

Key skills