Lead the U.S. field marketing strategy and execution across Neurology and Oncology for the pharmaceutical diagnostics (PDx) segment.
Drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics.
Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes.
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns and educational programming.
Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities.
Design and track KPIs for regional marketing execution including lead generation, campaign response, and referring physician attendance.
Collaborate with Marketing Franchise team and Marketing Centers of Excellence to develop and deploy tailored marketing messaging and field kits.

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
Strong strategic thinking, financial acumen, and excellent communication skills.
Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
Willingness to travel 50% of the time.

Director, Field Marketing – Neurology, Oncology Referrers

Key skills