Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share.
Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.
Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.
Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
Oversee marketing budgets and ensure cost-effective execution of marketing activities.
Ensure all marketing activities are compliant with regulatory and corporate guidelines.
Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.
Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands.
Excellent executive communication and confident presenting to senior leadership.

Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
7+ years of pharmaceutical marketing experience, including product launch and lifecycle management.
Strong understanding of pharmaceutical markets, including regulatory and market access environments.
Proven track record of cross-functional team leadership and stakeholder engagement.
Excellent communication, strategic thinking, and project management skills.
Neurology therapeutic area experience is required, and prior Parkinson’s disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.
Exceptional executive presence with the confidence and polish to present effectively to senior leadership.

Senior Marketing Leader – Parkinson's

Key skills