Hire, coach, and manage a team of growth marketers, channel owners, field marketers, and campaign developers with the goal of building marketing programs that generate Mid-Market and Enterprise sales opportunities.
Build the overarching strategy for how Yelp’s Mid-Market and Enterprise growth marketing program will generate sales opportunities including channel selection, technology investments, campaign cadence, messaging, sales partnership, budget allocation, and account targeting prioritization.
Develop and lead a process to launch integrated, multi-channel campaigns with Yelp’s latest, best product and innovation messaging on available channels to generate opportunities from accounts not responding to sales activity.
Work with cross-functional leadership in Sales, Product, RevOps, and BizOps to create a fast opportunity handoff and SLA process, tell the best story, and measure the impact on the business.
Own budget development and resource allocation including agency management, FP&A partnerships, monthly spend reporting, spend optimization, and building cases for new investment opportunities.
Build reporting views and cadence to tell a real-time story of the impact of the program on Sales and the Mid-Market and Enterprise Yelp Advertising business down to revenue whenever possible.
Present learnings and program impact to leadership in an effort to build transparently and make other GTM teams more effective.

10+ years of experience in a similar Mid-Market and/or Enterprise Demand Generation or Growth Marketing leadership role; ideally in a media or SaaS environment.
Deep expertise in modern Demand Generation tactics and technology including but not limited to signal-based marketing, high-volume automation, and AI workflows.
Experience hiring and managing great talent across multiple forms of marketing expertise.
Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations.
Experience with experiment design, A/B testing, and rapid test iteration.
Excellent communicator, verbal and written.
Skilled at translating complex analyses into actionable insights for all audiences.
Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology.
Organized thinking and clear leadership principles that help teams build and adapt quickly.

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Senior Director, Business Marketing

Key skills