Product Marketing Lead

Osano is an innovative B-Corporation focused on data privacy management. The Product Marketing Lead will define and amplify Osano's story while developing product positioning, executing go-to-market strategies, and enabling sales teams to effectively communicate the company's value proposition.

Responsibilities:

• Lead the strategy and implementation of differentiated product positioning and persona-driven messaging
• Champion compelling storytelling that sets the narrative for Osano’s offerings in the privacy and trust management landscape
• Translate complex product capabilities into clear, differentiated value propositions
• Define and execute comprehensive, cross-functional go-to-market strategies for new and existing product launches
• Own product launch strategy and drive alignment across Marketing, Sales, Product, and Customer Success
• Ensure successful execution across the full product and sales lifecycle
• Develop and optimize sales playbooks, messaging frameworks, and enablement materials
• Equip and train Sales teams on Osano’s value proposition and competitive differentiation
• Establish strong bi-directional feedback loops between Sales and Product
• Oversee creation of high-impact marketing collateral (web copy, webinars, sales decks, demo videos, sales plays, etc.)
• Partner with Revenue Marketing to design campaigns that drive pipeline growth, expansion, and conversion
• Serve as the company’s subject matter expert on competitive intelligence and industry trends
• Own relationships with analysts (Gartner, Forrester, etc.) to elevate Osano’s position in key reports
• Continuously monitor the AI and privacy landscape to inform positioning and strategy

Requirements:

• Strategic, creative, and execution-oriented product marketer
• Experience in high-growth SaaS environments
• Ability to develop differentiated positioning and messaging
• Experience driving cross-functional go-to-market execution
• Ability to lead the strategy and implementation of differentiated product positioning and persona-driven messaging
• Champion compelling storytelling that sets the narrative for offerings in the privacy and trust management landscape
• Translate complex product capabilities into clear, differentiated value propositions
• Define and execute comprehensive, cross-functional go-to-market strategies for new and existing product launches
• Own product launch strategy and drive alignment across Marketing, Sales, Product, and Customer Success
• Ensure successful execution across the full product and sales lifecycle
• Develop and optimize sales playbooks, messaging frameworks, and enablement materials
• Equip and train Sales teams on the company's value proposition and competitive differentiation
• Establish strong bi-directional feedback loops between Sales and Product
• Oversee creation of high-impact marketing collateral (web copy, webinars, sales decks, demo videos, sales plays, etc.)
• Partner with Revenue Marketing to design campaigns that drive pipeline growth, expansion, and conversion
• Serve as the company's subject matter expert on competitive intelligence and industry trends
• Own relationships with analysts (Gartner, Forrester, etc.) to elevate the company's position in key reports
• Continuously monitor the AI and privacy landscape to inform positioning and strategy
• Ability to balance big-picture thinking with hands-on execution
• Ability to thrive in early-stage, high-growth environments and enjoy building scalable foundations
• Clear, concise communication skills
• Entrepreneurial, resourceful, and adaptable to shifting priorities
• Knowledgeable about the AI landscape and bias toward leveraging modern tools responsibly and effectively
• Comfortable operating autonomously in a remote environment while proactively collaborating cross-functionally