Key skills
AICommunication
About this role
Role Overview
- Analyze creative performance metrics (CTR, CVR, CAC, engagement, ROI)
- Identify trends, share learnings, and continuously refine creatives based on data
- Identify, negotiate, and co-ordinate with content creators and influencers
- Manage the pipeline end-to-end, from brief creation to reviewing delivered assets
- Write ad and organic social copy, develop visual ideas, and generate AI-supported creative assets for multiple channels
- Propose, design, and organize creative tests (formats, hooks, topics) that drive both performance and engagement
- Partner with the content and communications team to translate campaigns, blog content, and brand narratives into high-performing organic social content
- Actively monitor and moderate comments across social platforms, engaging with our existing and potential audience in a timely, brand-appropriate manner
- Track recurring questions, feedback, and issues, and co-ordinate with relevant teams to ensure customer queries are addressed and insights are shared
Requirements
- 3+ years of experience
- Proven experience creating and managing social content/ads (Meta, TikTok, Instagram, Reddit, or similar platforms)
- Hands-on experience creating platform-native content for organic social (short-form video, static posts, carousels, captions)
- Strong creative skills: copywriting, visual ideation, and ability to brief and evaluate creative work
- Solid analytical mindset: comfortable interpreting campaign metrics and A/B test results
- Familiarity with UGC and influencer content production cycles
- Up-to-date knowledge of social media trends and best practices for creative testing
- Analytical mindset to evaluate creative performance and iterate on insights
- Comfortable producing reactive and timely social content in response to new content, campaigns, and audience conversations
- Experience managing social media communities, including comment moderation, audience engagement, and direct message handling
- Ability to work independently with minimal supervision
- Excellent communication and teamwork skills
- Native-level English required (other languages a plus)
Benefits
- Flexible working hours and hybrid work options
- In-house training and team building events
- À la carte lunch in the office Mon–Fri
- Fully equipped kitchen with free coffee and soft drinks
- Open free bar on Fridays
- 23 days of holiday per year