Paid Social Performance Marketing Associate

The Mind Company is at the forefront of mental fitness, dedicated to improving cognitive and mental wellness through their award-winning apps. They are seeking a Paid Social Performance Marketing Associate to manage and optimize performance marketing campaigns across various acquisition channels, contributing to user growth and engagement.

Responsibilities:

• Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels
• Drive efficient new user acquisition to one of our flagship apps
• Present weekly performance trends and campaign optimization recommendations
• Execute continuous creative testing to continuously improve campaign performance
• Spearhead AI research to improve Growth tooling
• Monitoring and updating project trackers for media buying projects and creative testing

Requirements:

• 1+ years of app performance marketing experience in AppLovin or Meta
• 1+ years of experience writing creative briefs for D2C performance marketing ads
• Hands-on-keyboard campaign management experience of direct-response campaigns
• Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
• Experience using Generative AI tools (ex. Nano Banana, Envato, Hedra, etc.) for ad production and Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis
• Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
• Strong attention to detail and project management skills
• A true builder's mindset: gritty, proactive, resourceful, and comfortable navigating ambiguity
• Background in running performance marketing campaigns for a subscription app
• Passion for education, mental fitness, and making learning delightful