The Mind Company is at the forefront of mental fitness, dedicated to improving cognitive and mental wellness through their award-winning apps. They are seeking a Paid Social Performance Marketing Associate to manage and optimize performance marketing campaigns across various acquisition channels, contributing to user growth and engagement.
Responsibilities:
- Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels
- Drive efficient new user acquisition to one of our flagship apps
- Present weekly performance trends and campaign optimization recommendations
- Execute continuous creative testing to continuously improve campaign performance
- Spearhead AI research to improve Growth tooling
- Monitoring and updating project trackers for media buying projects and creative testing
Requirements:
- 1+ years of app performance marketing experience in AppLovin or Meta
- 1+ years of experience writing creative briefs for D2C performance marketing ads
- Hands-on-keyboard campaign management experience of direct-response campaigns
- Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
- Experience using Generative AI tools (ex. Nano Banana, Envato, Hedra, etc.) for ad production and Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis
- Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
- Strong attention to detail and project management skills
- A true builder's mindset: gritty, proactive, resourceful, and comfortable navigating ambiguity
- Background in running performance marketing campaigns for a subscription app
- Passion for education, mental fitness, and making learning delightful