Strategy and Analytics Manager

Role Overview

• Analyze vertical and category performance trends to recommend offer types, commission rates, and category investment shifts that will drive commission, volume, ROAS, and new engagement.
• Conduct network wide supply diagnostics to determine where we are light on offers, where vertical depth is weak, where and how we can optimize commission/ performance.
• Propose network-wide sales optimizations and co funding plays to the sales team to maximize commission, offers and performance.
• Identify areas of opportunity to optimize across the platform.
• Partner with Analytics to review incrementality, ROAS, CPA (Cost Per Acquisition), and category level metrics to inform network level strategy.
• Own network level strategic and data driven frameworks that inform commission strategy, offer mix, and vertical investment decisions.
• Synthesize multiple data sources (performance, supply density, incrementality, publisher behavior) into clear, prioritized strategic recommendations for Sales and Leadership.
• Evaluate trade offs and scenario outcomes (e.g., commission changes, funding shifts, supply rebalancing) to guide category, publisher and network recommendations.
• Collaborate with Product & Engineering to enhance reporting tools and forecasting frameworks that support network level insights.
• Partner with Aggregator Owners to align network gaps with aggregator sourcing priorities.
• Maintain offer and categorization structures to ensure consistent reporting and vertical mapping.
• Support the evolution of network level forecasting and supply planning processes used for cross regional and publisher planning cycles.
• Lead analysis of publisher level performance metrics (ROAS, incrementality, AOV (Average Order Value), CPA, offer density, funded vs. unfunded mix) to identify structural gaps and optimization levers.
• Support team to surface publisher specific gaps and opportunities and synthesize them into a quarterly network plan with clear actions for BD and Aggregators.
• Provide insights and recommendations to team leadership to inform quarterly planning, supply strategy, and cross publisher optimization priorities.
• Produce recurring publisher reports/dashboards and QBR materials highlighting trends, risks, and recommended actions.
• Conduct and guide root cause analysis for publisher performance anomalies, isolating drivers and recommending corrective actions.
• Identify publisher specific gaps and opportunities — pinpoint where channels are under supplied, mis aligned on offer mix, or showing declining engagement; translate findings into clear recommendations.
• Prepare periodic reporting (weekly/monthly/QBR) summarizing publisher trends, category health, and optimization opportunities for senior leadership and cross functional teams.

Requirements

• Demonstrated ability to analyze network or category level datasets and synthesize into actionable commercial strategy.
• Fluency in performance metrics (ROAS, incrementality, CPA/CPE, benchmarking) and experience working with analytics teams.
• Strong PowerPoint/visual storytelling skills; ability to convert data into strategic recommendations for senior leadership.
• Comfort working with Salesforce, forecasting tools, and supply tracking systems is a plus.
• Prior SQL & PowerBI experience is an asset.
• Demonstrated ability to move from data to decision—not just identifying trends, but clearly articulating what actions should be taken and why.
• Experience owning network, portfolio, or category level strategy, using quantitative analysis to prioritize investments and trade offs.
• Track record of influencing senior stakeholders with fact based, financially grounded recommendations in ambiguous or evolving environments.

Tech Stack

• SQL

Benefits

• insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• flexible spending account and health savings account
• paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time
• 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• deferred compensation for eligible roles
• fitness reimbursement or on-site fitness facilities
• eligibility for tuition reimbursement