Institutional Brand Manager – Nutrition

Role Overview

• Lead the strategic planning processes of the Brands for the institutional channel, including development of views on Brand issues and competitive positioning, focus on customer/stakeholder segments and their needs and alignment with Area strategic focus.
• Generate thought leadership programs to position Abbott Brands benefits with KOL of the institutional business.
• Conduct the analysis and strategic planning in the pre-demand process and demand to guarantee the right supply of the products.
• Coordinate and drive the translation of strategy to tactics, including resource allocation with optimal management of resource mix; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment).
• Collaborate with sales representative, regulatory and external agencies & platforms to drive the execution of key processes.
• Employ strong analytical ability to connect multiple data sources into insights, identifying opportunities to improve customer´s experience and engagement, and develop and evaluate end-to-end customer and consumer experiences/journeys across the institutional channel.
• Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing cross-functional partners, customer, and consumers to adopt new ways of engaging and interacting.
• Combine qualitative and quantitative data, customer, and market information to generate performance insights and drive marketing strategies, driving maximal ROI and optimal usage of the A&P Budget.
• Selects, prioritizes, monitors, and analyses appropriate metrics to assess and improve performance through data driven decision making.
• Closely monitors market trends, competitive landscape and continuously works on improving an omni-channel brand value proposition, prioritizing market opportunities, high potential segments, brands, and customer targets to focus on, and how (which platforms/channels).
• Manage the institutional channel and product performance and strategic initiative against forecasts and KPIs, using early intervention to remain on track.

Requirements

• Licentiate in Pharmacist, Industrial Engineer, Business Administration, Economy, Marketing or similar degree.
• Minimum 3 years of experience as Brand Manager or Associate preferably in therapeutic areas, Key Account Manager, or similar in other pharmaceutical or healthcare industry ideally.
• Experience in the institutional business either in the commercial area or the institutional portfolio management, with experience in product launches/line extensions and budget management (P&L knowledge).
• Knowledge of Social Security Systems in Central America and must have a scientific / HCP overview.
• Language skills, English and Spanish advanced.
• Digital skills: Microsoft Office.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Sales Incentive Plan
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.