CloudSalesforceLeadershipA/B TestingCommunicationDecision Making
About this role
Role Overview
The position is responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud
This includes overseeing campaign calendar, managing campaign strategy, A/B testing, gathering requirements, submitting requests for creative assets, ensuring required compliance approvals on creatives and strategy are completed, and reviewing (or requesting) data analysis on previous campaigns
Lead Marketing Cloud requirements gathering for campaigns and projects
Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights and optimizations
Channels include but are not limited to emails, landing pages, blogs, direct mail
Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and prioritize based on bandwidth and business goals
Manage campaign strategy, assets, campaign request forms (CRFs) and approvals
Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results
Analyze the success of past campaigns and use data to make recommendations for optimization
Ensure campaigns comply with best practices and also maintain brand identity and standards
Ensures optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters
Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders
Responsible for testing campaigns for proper content, function, and rendering using Litmus and checklists
Notifies stakeholders when campaigns are postponed, cancelled, and deployed
Will perform special projects as assigned
Requirements
Bachelor’s Degree marketing, advertising, public relations, graphic design or journalism required
2 years of retail or bank marketing experience
Must be energetic, enthusiastic team player
Creative mind
Strong marketing background and able to combine creativity with analytically based decision making
Effective organizational skills and ability to work on multiple campaigns simultaneously
Strong ability to multi-task and prioritize time sensitive issues
Excellent oral and written communication skills and ability to simplify complex situations
Well-developed interpersonal skills to interact with internal and external business partners in a collaborative environment essential
Leadership experience with desire to continue to grow
Strong knowledge of Microsoft Word and Excel and not afraid to perform data analysis
The ability to work with a broad range of internal and external business partners in a collaborative environment is essential
Expectation to receive SalesForce certifications of MC Email Specialist, preference to receive certifications for MC Administrator and MC Developer
Travel required
Tech Stack
Cloud
Benefits
401(k) retirement plan with an employer match
Employee stock purchase plan
Various education assistance programs such as student loan and tuition paydown/reimbursement