Marketing Campaign Manager

Role Overview

• The position is responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud
• This includes overseeing campaign calendar, managing campaign strategy, A/B testing, gathering requirements, submitting requests for creative assets, ensuring required compliance approvals on creatives and strategy are completed, and reviewing (or requesting) data analysis on previous campaigns
• Lead Marketing Cloud requirements gathering for campaigns and projects
• Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights and optimizations
• Channels include but are not limited to emails, landing pages, blogs, direct mail
• Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and prioritize based on bandwidth and business goals
• Manage campaign strategy, assets, campaign request forms (CRFs) and approvals
• Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results
• Analyze the success of past campaigns and use data to make recommendations for optimization
• Ensure campaigns comply with best practices and also maintain brand identity and standards
• Ensures optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters
• Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders
• Responsible for testing campaigns for proper content, function, and rendering using Litmus and checklists
• Notifies stakeholders when campaigns are postponed, cancelled, and deployed
• Will perform special projects as assigned

Requirements

• Bachelor’s Degree marketing, advertising, public relations, graphic design or journalism required
• 2 years of retail or bank marketing experience
• Must be energetic, enthusiastic team player
• Creative mind
• Strong marketing background and able to combine creativity with analytically based decision making
• Effective organizational skills and ability to work on multiple campaigns simultaneously
• Strong ability to multi-task and prioritize time sensitive issues
• Excellent oral and written communication skills and ability to simplify complex situations
• Well-developed interpersonal skills to interact with internal and external business partners in a collaborative environment essential
• Leadership experience with desire to continue to grow
• Strong knowledge of Microsoft Word and Excel and not afraid to perform data analysis
• The ability to work with a broad range of internal and external business partners in a collaborative environment is essential
• Expectation to receive SalesForce certifications of MC Email Specialist, preference to receive certifications for MC Administrator and MC Developer
• Travel required

Tech Stack

• Cloud

Benefits

• 401(k) retirement plan with an employer match
• Employee stock purchase plan
• Various education assistance programs such as student loan and tuition paydown/reimbursement
• Paid vacation
• Paid holidays
• Much more