Technical Product Marketing Manager

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across various platforms. The Technical Product Marketing Manager will execute product launches and deliver sales enablement materials while collaborating with cross-functional teams to ensure successful rollout and adoption of the company's offerings.

Responsibilities:

• Own execution of product and feature launches based on strategic direction
• Develop launch materials across technical and business audiences, including blogs, release notes, product pages, technical explainers, and enablement content
• Partner closely with Product and Engineering to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging
• Coordinate cross-functional timelines to ensure high-quality, on-time delivery
• Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
• Collaborate with Sales and Customer Success to ensure materials clearly articulate product value and differentiation
• Refresh and optimize assets based on product updates, competitive shifts, and field feedback to improve onboarding, retention, activations, and upsell
• Independently execute polished, accurate deliverables
• Gather technical and customer insights to strengthen launch and enablement content
• Proactively identify gaps in launch or enablement content and fill them
• Monitor competitive landscape, AI, and industry trends to ensure materials remain relevant and compelling

Requirements:

• 4+ years of product marketing experience at a B2B SaaS company in martech, customer engagement platforms, developer tools, or marketing automation
• Proven track record executing successful product launches
• Ability to translate complex technical features into clear value propositions for both product and developers teams (blog posts, technical guides) and business decision-makers (pitch decks, one-pagers, competitive battlecards)
• Strong technical fluency: Comfortable explaining AI features, SDKs, integrations, and platform capabilities to multiple audiences
• Experience with and interest in AI/ML applications in marketing or customer engagement (predictive analytics, personalization, intelligent segmentation)
• Self-directed executor who can independently manage multiple launches and priorities while delivering high-quality work on deadline
• Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
• Highly collaborative with a deep sense of ownership and accountability
• Friendliness & Empathy
• Accountability & Collaboration
• Proactiveness & Urgency
• Growth Mindset & Love of Learning