Create and maintain detailed reports tracking media coverage, influencer activity, company mentions, competitor coverage, and online reviews.
Monitor, track, and analyze earned media and social coverage across platforms.
Support outreach and relationship management with influencers, media contacts, and partners to grow company digital exposure.
Assist in the development of presentations, recaps and internal and client-facing materials.
Enter, update, and maintain accurate data in tracking systems and databases.
Coordinate and manage orders, requests, and deliverables related to PR campaigns.
Conduct research on media outlets, influencers, competitors, and industry trends.
Support campaign execution and assist with special projects as needed.
Write press releases, blog posts, award submissions, newsletters, and other content to promote the company’s initiatives, products, and services.
coordinate interviews and media appearances for company spokespeople.

Bachelor’s degree (preferred in English, Journalism, Communications, Marketing, or related fields)
3-5 years of experience in PR, communications, marketing, journalism, events, or creative writing
Familiarity with Adobe Creative Suite (e.g., Photoshop, InDesign) preferred
Experience with managing press relations and/or leading social media campaigns is a plus
Familiarity with media monitoring tools and social platforms
Strong presentation and data-tracking skills

Senior Public Relations Specialist

Key skills