Lead development and execution of market access strategies for advanced wound care products
Conduct market access landscape assessments and identify growth opportunities
Optimize coding, coverage, and payment strategies across public and private payers
Direct engagement with government agencies, trade associations, payer stakeholders, and advocacy groups
Influence health policy and drive cross-functional advocacy for favorable reimbursement decisions
Ensure market access evidence needs are integrated into Medical, Clinical, and HEOR plans
Develop payer value propositions supported by real-world evidence and health economics data
Partner with R&D, Commercial, and Clinical teams to integrate access considerations into product development and launches
Build relationships with key opinion leaders, advocacy groups, and payer decision-makers
Represent Smith+Nephew at industry forums and policy discussions

Bachelor’s degree in Business, Health Economics, or related field (Master’s or MBA preferred)
10+ years in market access, reimbursement, or health economics within medical devices or pharmaceuticals
Deep knowledge of Medicare, Medicaid, and US private payer systems
Proven experience developing market access strategies and engaging payers
Strong analytical, strategic thinking, and leadership skills
Ability to work in a matrix environment and influence senior stakeholders
Preferred: Knowledge of advanced wound care and associated reimbursement environments

Senior Director, Market Access – Advanced Wound Management

Key skills