About this role
Role Overview
- You independently develop new ad concepts, advertorial concepts, hooks, and formats following funnel logic (Eugene Schwartz, awareness stages, etc.)
- You brief creators and designers based on your concepts
- You analyze creative performance and derive concrete actions and tests from it (creative iterations, new angles, new funnel ideas)
- You work closely with the media buying team to translate data-driven learnings directly into creative concepts
- You are responsible for the creative direction on Meta Ads, TikTok, YouTube Shorts, and native ads
- You monitor competitors, test formats, and introduce new ideas that directly generate REVENUE
Requirements
- Several years of experience in direct response creative strategy (ideally in a D2C environment)
- Nobody can teach you much about funnel marketing—you know it inside out
- You understand people: emotions, pain points, desires. You turn these into high-converting ads
- Deep understanding of funnel thinking, awareness stages, offer structure, UGC, storytelling, VSLs, scroll-stops, and conversion psychology
- You can brief others well (copy, design, video) and are excellent at clearly communicating your concepts
- You work in a structured, fast, and independent manner and consistently deliver effective creatives
- You are ambitious, want to grow, and want to be part of a performance engine room — not a corporation or juggling agencies, but real co-creation
Benefits
- A team focused on performance
- The freedom of a freelancer with the planning security of an employee
- Compensation that matches your skills
- Professional, technical setup (of course)
- Insights into a rapidly scaling D2C model
- Real ownership of your results — you act like an entrepreneur within the company, not just following instructions
- 4 amazing offline team events per year, in Germany and abroad