Performance Marketing Manager
Germany
Full Time
1 hour ago
No H1B
Key skills
CRMCollaboration
About this role
Role Overview
- Planning, implementation & optimization of Meta Ads (Facebook & Instagram)
- Conceptualization & management of Google Ads
- Building & optimizing lead funnels
- Campaigns for employee recruitment and customer acquisition (leads)
- Audience analysis & offer positioning
- KPI tracking & reporting (CPL, CPA, conversion rates)
- Close collaboration with the content team (Reels, TikTok, creatives)
- Building scalable campaign structures (agency setup)
Requirements
- Several years of experience in performance marketing
- Strong knowledge of Meta Business Manager
- Experience with Google Ads
- Funnel
- and conversion-oriented mindset
- Numerical affinity & results-driven approach
- Structured, independent working style
- Nice to have: experience in recruiting marketing
- Agency or scaling experience
- Experience with CRM and funnel tools
- Experience working with service providers, SMEs, or professional firms (e.g., tax firms)
Benefits
- Opportunity to build a real in-house marketing agency
- Significant creative freedom & responsibility
- Direct impact on growth & revenue
- Short decision-making paths
- Modern tools & ways of working
- Attractive compensation (base salary + optional performance-based model)