Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA)
Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more
Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions
Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging
Shape and evolve the BJAK brand voice and positioning across platforms
Manage creative production with internal teams and external agencies/freelancers
Analyze data and market trends to generate insights and strategic improvements
Collaborate with product, design, sales, and data teams to align marketing with business goals
Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions
Support go-to-market (GTM) efforts for new products and features

4–7 years of experience in marketing, with exposure to both strategic planning and execution
Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership
Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM
Ability to lead creative production across digital formats — video, static, and copywriting
Strong data literacy — you can analyze results and translate them into clear decisions
Experience managing budgets, agencies, and external vendors
Excellent communication, project management, and stakeholder engagement skills
Based in London with remote/hybrid work flexibility

VP Marketing

Key skills