Role Overview
- Develop and implement effective SEO strategies to improve organic search traffic and rankings across various digital platforms.
- Conduct thorough keyword research and competitive analysis to identify opportunities for optimization.
- Analyze website performance and provide recommendations for improvements based on SEO best practices.
- Collaborate with content creators to optimize website content for search engines and user engagement.
- Monitor and report on performance metrics, trends, and algorithm updates, making proactive adjustments to strategy as needed.
- Manage technical SEO audits and assist in the resolution of issues that could impact search engine performance.
- Lead link-building initiatives and promote organic site growth through outreach and partnerships.
- Train and mentor junior SEO team members, providing guidance on best practices and methodologies.
- Stay updated on industry trends, technologies, and changes in search engine algorithms to maintain a competitive edge.
- Prepare clear and comprehensive reports on SEO campaign performance for clients and stakeholders.
Requirements
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in SEO, with a proven track record of improving organic search visibility.
- In-depth knowledge of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Strong understanding of on-page and off-page SEO techniques, keyword research, link-building strategies, and technical SEO.
- Experience in content optimization and the ability to guide content creation based on SEO best practices.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent written and verbal communication skills, with the capacity to present findings and recommendations effectively.
- Proficient in HTML/CSS and familiarity with CMS platforms like WordPress.
- Strong time management skills and the ability to manage multiple projects simultaneously.
Tech Stack
Benefits
Paid Sick Leave and Vacation Leave
- Paid Bereavement
- Maternity & Paternity Leave
- Single Parent Leave
- Medical / Health Insurance
- Christmas cash gift and package
- Internet allowance
- Paid Holidays
- Training and Development Opportunities
- Career Progression Opportunities
- Company Service Awards
- Performance Awards and Recognition