Developing and executing SEO strategies that increase visibility across NSW and drive high-intent enquiries within the construction and joinery sector.
Conduct keyword research targeting Australian search terms
Develop structured SEO roadmap for service-based growth
Identify competitor ranking gaps within the NSW market
Target location-based keywords (e.g., custom kitchens NSW, CNC cutting near me)
Rewrite and optimise service pages for conversions
Improve on-page SEO (headings, metadata, internal linking)
Develop high-converting landing pages
Optimise product and service descriptions
Ensure content aligns with Australian terminology and standards
Write SEO-optimised blog articles targeting builders, cabinet makers, renovators, and DIY customers
Create educational and technical content
Optimise Google Business Profile content
Write Google Ads landing page copy
Assist with email marketing content
Support alignment of website and social content
Improve conversion pathways across the website

Minimum 2–3 years experience writing SEO content for Australian businesses (ESSENTIAL)
2–3+ years Australian SEO content writing experience (ESSENTIAL)
Proven ability to rank service-based businesses
Strong understanding of Australian consumer search intent
Experience using SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)
Strong WordPress experience
Ability to write persuasive, conversion-focused copy

SEO Content Writer – Construction & Joinery

Key skills