You will support marketing holistically — with a focus on sustainable organic growth and clean tracking.
SEO & Content: keyword and topic architecture, briefs, on-page/technical SEO, structured data, internal linking, quality control of content (guides/FAQs/landing pages).
Performance Marketing: operational setup and maintenance of campaigns (Google Ads/Meta), testing roadmap, budget oversight, reporting (CPA/ROAS/CR).
Web & Analytics: event measurement via GTM (including Consent Mode), GA4 or Umami, consistent UTM standards, dashboards/reports (e.g., Looker Studio).
Website operations: coordination with development/design (e.g., WordPress/headless), A/B testing, conversion optimization, monitoring Core Web Vitals.
Social Media & CRM: editorial calendar, organic posts, paid ads, newsletter flows (e.g., Brevo/HubSpot), segmentation and automations.
Stakeholder management: coordination with internal teams and selected agencies/freelancers — pragmatic, structured, and deadline-driven.
Compliance & Quality: HWG-compliant communication, data protection standards, and a professional tone for sensitive health topics.

3–5+ years of experience in digital marketing (SEO/Performance/Content), ideally in healthcare, e-commerce, or another regulated environment.
SEO foundation: information architecture, technical SEO, content operations; demonstrable organic growth projects.
Performance expertise: campaign setup, testing logic, attribution understanding, and regular KPI reporting.
Tracking skills: GTM/consent frameworks, GA4 or Umami; clean event models and UTM discipline.
Web affinity: comfortable collaborating with development and design teams; practical WordPress experience and basic HTML/CSS/JS knowledge are a plus.
Communication: very good German (C1/C2) and good English; meticulous and reliable work style.
Nice to have: experience with telemedicine or pharmacy processes, PR/thought leadership, and server-side tracking.

30 days of vacation and an attractive compensation package
Creative freedom and responsibility: we don’t have rigid directives. You’ll have the freedom and trust to make technical decisions and embody our “You build it, own it” culture.
Unique industry insights: work in a growing market and take the rare opportunity to shape its digital infrastructure from the ground up.
Hybrid and flexible working model: we combine the benefits of focused remote work with the creative energy of regular in-person meetings at our modern office in the heart of Berlin.
A modern and purposeful tech stack: we rely on proven and modern technologies that enable you to work efficiently and enjoyably.

Marketing Manager – Digital Health, SEO, Performance, Content

Key skills