Field Marketing Manager - 11255

Coupa is a leader in spend management technology, leveraging innovative solutions to enhance business efficiency and profitability. They are seeking a Field Marketing Manager to engage and accelerate sales pipeline across North America by creating impactful marketing strategies and events that resonate with target audiences.

Responsibilities:

• Partner deeply with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing ops to create in-person and virtual events that resonate with buying groups and drive measurable growth
• Use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events (both 3rd-party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline

Requirements:

• Experience in field marketing or related roles
• Proficiency with marketing tools such as 6sense, Folloze, Marketo, and Salesforce
• Ability to create and implement multi-touch end-to-end field marketing plans
• Strong collaboration skills to work with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing ops
• Experience in organizing in-person and virtual events
• Ability to tailor messaging for target accounts
• Strong analytical skills to measure and drive growth