Senior Manager, Product & Member Marketing

Role Overview

• Own the successful launch and ongoing promotion of new products
• Craft compelling value propositions and messaging
• Develop and execute integrated marketing strategies
• Manage complex projects and develop processes
• Oversee company-wide strategic communications calendar
• Optimize lifecycle marketing

Requirements

• Deep empathy for the customer (member) experience
• Strong project management and initiative tracking skills
• Product or launch marketing experience, including campaign strategy/development
• Excellent communication skills, both written and spoken
• Strong analytical skills, leveraging data-driven hypothesis
• Proven track record in building collaborative partnerships

Benefits

• Access to a vetted community of senior women executives
• Valuable insights that shape leadership
• Remote and in-person engagement
• Executive coaching and education